CONCEPTER is a fully integrated public relations and marketing firm operating in the fields of fashion, beauty, lifestyle and home.
About Us.
artus concepcion
Artus Concepcion is a distinguished communications strategist whose 20-year career bridges the gap between the golden age of traditional PR and the fast-paced digital landscape of today. As a Partner at CONCEPTER (formerly HQ Communications), Artus leverages a rare perspective: the seasoned precision of a legacy publicist combined with the agility of a modern digital architect.
His foundation was built at industry titan KCD, managing heavyweights like Calvin Klein and Anna Sui, and expanded at Showroom Seven with icons like Jimmy Choo and Diesel. While his roots are in high-fashion editorial and global brand leadership, Artus has seamlessly evolved his craft. Today, he translates high-level strategy into the modern era—integrating traditional press with high-impact influencer partnerships, digital storytelling, and experiential events that capture the cultural zeitgeist. Whether executing global initiatives for McLaren and Valmont or producing large-scale international productions, Artus ensures brands remain as relevant in an Instagram feed as they are in a flagship showroom.
manny serrano
As a seasoned business executive with more than 19 years of experience in the advertising, fashion and creative arts industries, Manny joins CONCEPTER in 2020 as a Partner to oversee business development, marketing and operations of the company.
Manny began his career as an account executive at TMP Worldwide Advertising & Communications where he supervised operations and sales management for projects across diverse industries including hospitality, fashion, pharmaceuticals and technology. He would then jump to the fashion industry as a models manager for Ford Models collaborating with diverse stakeholders within the fashion and advertising industry. Following that, he would co-found (and then successfully sell) Lookbooks that provided digital marketing solutions for the creative arts industry.